The term "athleisure," which combines physical activity with attractive attire, is formed from the phrases "athletic" and "leisure." Fitness has evolved from a hobby to a way of life. Comfort and style go hand in hand. Activewear is becoming everyone's favorite because of how comfortable and stylish it is. Athleisure is dominating every activity, from working out to going to the gym.
According to a number of sources, leisurewear is redefining fashion trends for the twenty-first century. By 2024, it is predicted that the global wholesale athletic wear market will be worth $567 billion, expanding at a CAGR of more than 6.8%.
Between 2019 and 2023, the global athleisure market will grow by $122.66 billion at a CAGR of almost 7%. As a result, athleisure is the fashion trend of the future. It has altered how individuals dress for the street, work, gym, and informal activities. Activewear has become the ultimate option for customers in a wide range of social circumstances, regardless of where they are.
Athleisure connects the worlds of "fitness" and "fashion." No longer must you choose between the two. With Activewear, you can have the best of both worlds.
Among their features are those listed below, which make them stand out in the fashion industry. You will surely be inspired to wear casual wear instead of your usual clothing.
Durability and Longevity
The majority of athleisure firms place a strong emphasis on the value of sustainability throughout the textile supply chain. Among the textiles used in producing sportswear are nylon, recycled polyester, and BCI cotton with better performance, eco-friendly chemical finishes, and UV protection.
And Santic values quality over quantity cares about the environment and is aware that clients who wear activewear prefer durable apparel with minimal to no environmental impact. To satisfy our client's expectations, we will present several degrees of cloth and trim based on their various specifications.
Performance Booster
You need to be in proper physical and mental health if you want to increase your daily output and performance. Your mental health is also protected by athletic wear; for instance, if an athlete isn't comfortable, they have something else on their mind when they should be focusing on the game. By taking care of your body temperature, skin moisture, muscular health, and other psychological needs, athletic wear may make you feel more comfortable.
Athleisure was all there used to be, but now it's more like work leisure. Consumers are growing more sophisticated in their choices of needs, suitable fabrics, and adaptable and durable clothing. By satisfying all of their demands, brands are helping them.
Some Reasons Why the Athleisure Trend Will Continue
Innovation
For athletic brands, comfort and feel come first. Better fabric and functionality are being developed with the intention of enhancing sports performance. In addition to innovation, athletic firms can benefit more from being athleisure brands by focusing on fashion. The fashion industry is having a harder time as the athleisure sector heats up even more. Therefore, innovation is a necessary path.
Micro-influencers on Social Media
Influencers in the fields of health and fitness are quite popular on social media. They get to support athletic apparel companies, and athletic apparel companies gain access to a bigger, more relevant audience.
A Rise in Fit lifestyles
Firstly, without the increasing amount of fitness enthusiasts who are motivated by celebrities, influencers, and their social media accounts, athleisure would not have gained traction on social media.
Secondly, due to an increase in healthy lives and wellness mindsets, the fitness industry is heavily promoted. As a result, fitness businesses receive a ton of viral media attention, inspiring others to adopt a similar way of life.
Therefore, it's not just about fashion; it's about active fashion since clients increasingly place a high priority on their health and well-being. In addition to the wellness movement, athleisure is here to stay and will become even more popular.
Santic may provide additional customized services in addition to wholesale sportswear that you need for your retail business. Please feel free to talk to our design team about your product demands if you're ready to place an order.