Fred Hou

• Founder and Chairman of SANTIC

• Vice Chairman of China Triathlon Association

• Vice President of Shanghai Cycling Association

• Graduated from Nankai University, majoring in International Economics and Trade

Looking for Sustainable Growth


  • Vision and Mission

Santic always takes "creating value for customers, creating well-being for employees" as our mission. We are moving towards the goal of "becoming an excellent multinational sports industry and trade group company in the world".
  • Innovative Production and Flexible Service

Faced with profound changes in the global economic environment, Santic will not change the course of our solid long term strategy, as we continue to strengthen our competitiveness by investing in Manufacturing Excellence and business digital transformation, while also resuming planned capacity expansion and ramping up recruitment process, particularly in Bangladesh where labor supply and infrastructure are supportive for faster growth. Future prospects for both our manufacturing and businesses are bright, with global demand for sportswear remaining robust amid pandemic-changed lifestyles, increased health awareness and the growing ‘athleisure’ trend. Higher order volatility and lower order visibility will remain a lasting feature of our industry. We will continue to position ourselves as an indispensable strategic supplier and partner to global brands, providing best-in-class production innovation and development, services, as well as maximum flexibility to meet the changing needs of our customers, including a proven ability to cater to superior quality and on-time delivery.
  • Always Devoted to Environmental Protection and Public Welfare

At the same time, we will continue to uphold the highest level of respect for the environment and the people who contribute to our business. We have committed to a more proactive greenhouse gas emissions target. We continue to devote ourselves to charity and public welfare undertakings and contribute to the prevention and control of major disasters and epidemics. And we are also committed to staff development and personal value , offering full health benefits to all staff.